A Detailed Guide on How to Get Clients For a Cleaning Business
May 14, 2025 - 16 min read
May 14, 2025 - 16 min read
Table of Contents
| TL;DR: Get more cleaning clients using free tools that help you build a website, boost visibility, manage leads, and grow without overspending or on a tight budget. |
Feel like you’re scrubbing harder but earning less? You’re not imagining it.
The global cleaning services market is projected to reach $111.49 billion by 2025—but standing out in a sea of mops, vacuums, and websites is no longer optional; it’s survival.
Whether you’re running a residential cleaning company or expanding your commercial client list, the reality is simple: clients have options, and your cleaning business needs to be their first call.
But how do some cleaning business owners keep winning new clients and turning prospective clients into repeat customers, while others struggle to get callbacks?
The answer lies in smarter outreach, better marketing tactics, and tools that do the heavy lifting for you.
In this guide, we’ll share 5 powerful, completely free cleaning tools that help cleaning business owners attract new clients, convert prospective clients into repeat customers, and build a solid foundation for growth.
And when you’re ready to go beyond the basics?
AI-driven cleaning business software takes over the busywork; automating follow-ups, managing your client list, and building trust at scale.
Because getting more clients shouldn’t mean working more hours, it should mean working smarter.
Let’s get your cleaning clients to come to you.
KEY HIGHLIGHTS
Modern Cleaning Client Tactics
A professional-looking website is essential if you want clients for your cleaning business to trust you from the first click. Free tools like Google Sites help you build a basic cleaning business website at zero cost and start converting visitors into real cleaning clients today.
Your website is often the first impression, and in a competitive market, it needs to look like you run a serious cleaning company, even if you’re just starting.
Google Sites is a free website builder that requires no coding or design skills. It’s perfect for cleaning business owners who need a simple and functional site.
Here’s how to get started:
| 💡 Pro tips 1. Include a clear call-to-action like “Book a Cleaning Today” and link it to WhatsApp or your lead form. 2. Use before-and-after photos and share customer testimonials to build trust with prospective clients instantly. |
If you’re just starting, Google Sites is a great no-cost option. But if you want more control over design, built-in SEO features, or a more polished look to attract higher-paying cleaning clients, it’s worth exploring these paid tools:
| Tool | Price starts from | Ideal for |
| Wix | $17/- monthly | For building a multi-page cleaning business website with booking forms and SEO add-ons. |
| Carrd | $19/- yearly | Creating one-page landing pages for lead generation or promo campaigns. |
| Squarespace | $16/- monthly | For service-based businesses that want a sleek, visual-first site with built-in form and blog features. |
These tools are ideal if you want your cleaning services business to appear more polished and SEO-optimized, or if you’re planning to rank for multiple local areas.
A clean, modern website helps you convert search traffic into qualified leads. It gives residential and commercial cleaning clients a central place to learn about your services, view positive reviews, and reach out.
When connected with your Google Business Profile, social media pages, and forms, it becomes the front door to your CRM for cleaning business, capturing leads, and nurturing them into paying customers.
If you’re not showing up when people search “cleaning services near me”, you’re losing clients to competitors. Local SEO helps your cleaning business appear in the right place in Google search results at the right time, and it all starts with a free tool: Google Business Profile.
Google Business Profile (GBP) is Google’s free listing platform for local businesses and new business owners. When optimized properly, it puts your cleaning company in front of residential and commercial cleaning clients actively searching for services in your area.
Here’s how to set it up for lead generation:
| 💡 Pro tip Ask your best clients to leave a review that includes keywords like “office deep clean” or “move-out cleaning in [your city]”. These help boost local rankings and attract targeted leads. |
If you want to move beyond just GMB and improve your visibility across the web, try:
| Tool | Price starts from | Ideal for |
| Brightlocal (Software) | $29/monthly | For both residential and commercial cleaning clients. |
| Moz Local | $14/monthly | For set-it-and-forget-it directory listings. |
| Whitespark | $20/monthly | For building authority in specific cities or neighborhoods |
Local SEO ensures your cleaning business is visible exactly when potential customers are searching for services like yours. With a properly optimized Google Business Profile, you’ll attract nearby residential clients, property managers, and office managers who are ready to book, not just browse.
And when paired with review-building and location-based content, your profile acts like a lead magnet that never sleeps.
If you’re not using social media platforms to attract cleaning clients, you’re leaving money on the table. Platforms like Facebook, Instagram, and X let your cleaning business showcase results, build trust, and turn followers into paying clients for free.
Free tools: Meta Business Suite (Facebook & Instagram), X
Meta Business Suite is a free dashboard where you can manage both Facebook and Instagram in one place, as does the X (Formally twitter)
It’s perfect for cleaning services businesses looking to build visibility and connect with potential clients.
How to use it:
| 💡 Pro tips 1. Pin a post offering a referral discount (e.g., “Refer a friend and get 20% off your next deep clean”) to turn followers into repeat customers and referral sources. 2. With the help of AI writing tools, it becomes easier to engage with the ideal client with a professional tone. |
Once you’re consistently posting and getting engagement, scheduling tools help you stay active without logging in daily, which keeps your cleaning business visible for potential clients.
| Tool | Price starts from | Ideal for |
| Buffer | $6/monthly | Ideal for solo cleaners who want to save time but stay consistent. |
| Planoly | $16/monthly | For cleaning businesses focused on before/after visuals and trust-building. |
| Later | $16.67/monthly | Great for cleaning services offering multiple packages or limited-time deals. |
Social media presence builds trust at a glance. Residential cleaning clients want to see results. Commercial cleaning clients want proof of professionalism. Platforms like Facebook and Instagram give you free access to local audiences, where consistent posting and quick replies convert followers into clients for your cleaning business.
Following up is where most cleaning businesses lose potential revenue. Free messaging tools like WhatsApp Business help you instantly respond to inquiries, build trust, and turn leads into paying cleaning clients without spending a lot.
WhatsApp Business lets you message clients directly, manage conversations, and create automated replies, all from your phone. For small cleaning businesses, it acts like a mini CRM for cleaning business operations.
It is perfect for small cleaning services businesses that want a fast, personal, and organized way to talk to potential and existing clients.
| 💡 Pro tips Social media is like a billboard that boosts relationship building. Pair your online content with tried-and-true methods: leave referral cards at local gyms or cafés, partner with realtors, or simply ask happy customers for word-of-mouth referrals. These offline touches reinforce your marketing efforts without straining your marketing budget. Embed yourself in the community: Join local networking events, your local chamber of commerce, or local Facebook groups to meet potential cleaning clients. Better yet, start your own private community for current clients where you share tips, promos, and encourage customer referrals. The direct communication methods are the most preferred by the clients. And to close the loop faster, use WhatsApp’s Click-to-Chat feature on your cleaning business website or Instagram bio. It drives direct client conversations so you can turn interest into new customers fast. |
The right blend of digital presence and real-world professional network keeps your cleaning business top-of-mind and easy to trust.
| Tool | Price starts from | Ideal for |
| TextMagic | $5/month | For solo cleaners who want reliable communication at scale. |
| Twilio | Multiple Flexible Plans | For growing cleaning businesses with tech support. |
| SimpleTexting | $33/month | For teams with multiple routes or job leads. |
Direct messaging tools help you stay top-of-mind and responsive with two things that cleaning clients value most. Whether you’re reaching out to residential leads who ghosted after asking for a quote, or staying in touch with repeat commercial clients. This keeps your cleaning business ahead of the inbox clutter and in front of real opportunities.
Looks matter, especially when clients are comparing local cleaning services. Marketing materials, such as sharing flyers, social posts, or business cards, clean, consistent branding builds trust.
Free tools like Canva help you design professional-looking materials that get your cleaning business noticed and booked.
Canva offers ready-made templates for flyers, social posts, postcards, and even referral cards that are perfect for residential or commercial cleaning clients.
| 💡 Pro tip Design a one-page service menu or “first-time offer” flyer in Canva and distribute it digitally and locally (DMs, neighborhood groups, door drops). |
If you need more customization, branding kits, or premium layouts, these upgrades may be worth it:
Affordable design tools for your cleaning business (With Pricing)
| Tool | Price starts from | Ideal for |
| VistaCreate | $10/month | For service brands that are visual first. |
| Adobe Express | $9.99/month | For growing teams needing marketing consistency. |
| Fotor | $99/month | For before/after visuals to showcase your cleaning work. |
Polished marketing materials, both digital and print, to build credibility and visibility. Whether you’re handing out flyers, running Google ads, or posting referral offers, well-designed content helps you stand out in your local market and attract more cleaning clients.
Want 5 Free Ways to Supercharge Your Client Funnel?
This short video covers five powerful strategies you can start using today—completely free. From AI-generated ads to social media reels and client-facing checklists, it’s packed with practical tips. Use them to get more eyes on your cleaning business and turn interest into paying clients.
By now, you’ve got the tools to get your cleaning business seen on social media, through search, and in local communities. But getting noticed is just step one.
Once leads start coming in from everywhere, your website, WhatsApp, Instagram, and Google, it can get overwhelming fast. You need a simple way to track conversations, manage follow-ups, and stay on top of every opportunity. That’s how you avoid missed bookings and build trust with potential clients.
That’s when it’s time to bring it all together with a CRM built for cleaning businesses.
FieldCamp is built specifically for the cleaning industry. It’s not just about storing names and numbers, it’s about giving you the clarity and automation to scale.
FieldCamp replaces the scattered mess of tools with one streamlined platform designed to manage, assign, automate, and grow your operations.
Here’s what cleaning pros use it for:
✅ Job Scheduling & auto assignment – Create and assign jobs in seconds by just typing or speaking at the command centre.
✅ Client management – View history, notes, and past jobs in one place.
✅ Estimates & invoices – Generate, send, and track with AI-powered descriptions.
✅ Team tracking – Know who’s on which job and what’s done, in real time.
✅ Email Automation – Let AI draft replies and reminders to stay on top of every lead.
Getting clients doesn’t have to mean spending big.
With the right free tools, a little creativity, and systems like FieldCamp to back you up, you can grow your cleaning business without burning out.
Use what’s free.
Build what works.
And when you’re ready to scale, FieldCamp is here to grow with you.
We Bet Your CRM Can’t Do This
FieldCamp handles what free tools can’t: auto-assign jobs, draft replies, and keep your cleaning business on track.
Start with your local network. Let friends, family, and neighbors know you’re offering cleaning services, this often leads to your first few jobs through word-of-mouth referrals. Offer a small discount in exchange for a review or referral. Next, set up a Google Business Profile and a simple website using a free tool like Google Sites so your business shows up when people search for cleaners in your area.
Use a mix of free and low-cost advertising channels to promote your small cleaning business. Start by listing your business on local directories like Yelp, Nextdoor, and Facebook Marketplace to boost visibility. Share pictures or behind-the-scenes on Instagram and post in local Facebook groups to build trust and attract interest. You can also print simple flyers or door hangers and distribute them in nearby neighborhoods. Don’t forget to ask satisfied customers to leave positive reviews and share your contact details with friends or coworkers. As your business grows, consider investing a small marketing budget into local Facebook or Google ads to reach even more potential clients.
Focus on trust, visibility, and reputation. Create a consistent presence online using a cleaning business website and active social media pages. Showcase your work with photos, share tips, and highlight customer testimonials. Use tools like WhatsApp Business or email to follow up with potential clients, offer referral discounts, and stay top-of-mind. Your goal is to build customer relationships that turn one-time jobs into repeat clients.
Start by reaching out to office managers, realtors, gyms, and local stores. Have a clean website and a simple brochure ready. Share before-and-after results on social media using commercial cleaning tags like “office deep clean,” and ask current clients for workplace referrals. Make sure you’re listed on platforms like Yelp and Google with commercial tags. Focus on reliability, commercial clients care most about consistency and clear communication.
