Comparison
ProBook AI vs Avoca AI — they solve different problems.
ProBook AI is built around dispatch. Avoca AI is built around the front office. Most shops evaluating both are really deciding which bottleneck to fix first.
This is a neutral breakdown of what each company publishes about itself. We build a competing product and say so at the end — but the first two thirds of this page are about them, not us.
01 The short answer
One fills the board. One works the board.
They get compared constantly because both answer the phone. That is where the similarity ends.
ProBook AI
Describes itself as the AI operating system for home services, with dispatch at the centre — assigning technicians, optimizing routes, filling the scheduling board. It publishes customer results in dispatcher headcount: one company going from 22 dispatchers to 10, another from 16 to 8.
Avoca AI
Describes itself as the AI front office for service businesses — answering every call, text and chat, booking jobs, running follow-up campaigns, and scoring and coaching the humans who take calls. It publishes work with over a thousand service leaders.
02 ProBook AI
Dispatch-first, and unusually direct about it.
Six points, every one of them from ProBook's own site or from ServiceTitan's marketplace listing for ProBook.
Dispatch is the product
Their own line is that dispatch makes or breaks the customer experience and they are the only AI built around it. Technician assignment and route optimization are the centre, not an add-on.
Voice and web leads with context
Inbound calls and web enquiries are captured into the same system rather than a separate inbox.
Named customer proof
Del-Air reducing from 22 dispatchers to 10 at 15,000+ calls a month. Turnpoint Services from 16 to 8 with a 20% ticket increase. Cardinal at an 82% booking rate.
Home services scope
HVAC, plumbing, electrical, pressure washing. The category claim is home services specifically.
No published pricing
ProBook does not publish pricing. You will need a sales conversation for a number.
ServiceTitan marketplace partner
ProBook is listed in the ServiceTitan marketplace as an Integration partner in the Dispatch category, described there as matching techs to calls using historical data. Their own site names no integrations, so the marketplace listing is the place to check.
03 Avoca AI
The front office, including the humans in it.
Six points, every one of them from Avoca's own published material.
Answering, booking, nurture
Every call, text and chat handled, jobs booked around the clock, and multi-channel drip campaigns for leads that go quiet.
Call scoring and coaching
Real-time quality scoring on calls, used to coach CSRs. This is the piece with no obvious equivalent at ProBook.
Certified ServiceTitan app
A certified listing in the ServiceTitan marketplace, plus Housecall Pro and FieldRoutes integrations.
Published outcomes
Call quality moving from 40% to 95%, an 85% booking rate, and one operator running a $100M business with 9 CSRs while AI handles 70% of call volume.
Eleven trades named
HVAC, plumbing, electrical, auto repair, construction, garage door, roofing, pest control, energy, remodeling, dealership auto repair.
No dispatch layer
Avoca describes filling the board and a self-service scheduler. It does not describe choosing between technicians on skills, zone or capacity.
04 Head to head
Side by side.
“Not described” means the company does not publish that capability — not that it is impossible. Ask both in a demo.
| Capability | ProBook AI | Avoca AI |
|---|---|---|
| Answers inbound calls | Yes | Yes |
| Books appointments | Yes | Yes |
| Assigns a specific technician | Yes | Not described |
| Route optimization | Yes | Not described |
| Outbound and nurture campaigns | Not described | Yes |
| Call scoring and CSR coaching | Not described | Yes |
| Named FSM integrations | ServiceTitan (marketplace) | ServiceTitan, Housecall Pro, FieldRoutes |
| Marketplace listing | ServiceTitan — Integration partner | ServiceTitan — Certified App |
| Published pricing | No | No |
| Category claim | Home services | Service businesses |
05 Why the comparison is confusing
They overlap on the call and diverge after it.
Both answer the phone and both book a job. That is the whole overlap, and it is the part buyers see first in a demo.
Category scope
Category scope
Field operations broadly
Front office onlyFront office and dispatch
How much of the job it covers
Home services only ↓
ProBook AI and Avoca AI are placed from each company's own published material. ProBook AI describes itself as the AI operating system for home services with dispatch at the centre, and also captures voice and web leads. Avoca AI describes itself as the AI front office for service businesses and names eleven trades, several of which — auto repair, construction, dealership service — sit outside home services; it does not describe assigning a technician. FieldCamp is our own product, marked in orange and disclosed in full in the next section: FieldCamp AI Receptionist answers and books, FieldCamp AI Dispatcher suggests the technician, and FieldCamp AI Dispatcher carries no trade taxonomy, which is why it sits where it does on both axes.
The divergence starts the moment the booking exists. ProBook takes it toward the board — who goes, in what order, how far. Avoca takes it toward the relationship — following up, nurturing, and making the humans on your phones better at their job.
So the question is not which is better. It is which end of the call is costing you more right now.
06 Disclosure
We build one of these too.
FieldCamp AI Receptionist competes with both, so treat this section with the scepticism it deserves.
The short version: it answers and books like Avoca, and suggests the technician — where ProBook assigns one — through FieldCamp AI Dispatcher, on skills, certifications, zone, capacity and drive time. It does not do CSR coaching, which Avoca does well. It publishes pricing, which neither of them does.
It also covers field operations outside home services — EV charger servicing, telecom field work, wind turbine servicing, standby generator maintenance — which ProBook's category claim excludes by construction.
FieldCamp AI ReceptionistWhat it does on a call, three real recordings, and how pricing is built around your call volume.FieldCamp vs Avoca AIWhere Avoca is genuinely better, and the one difference that survives scrutiny.FieldCamp vs ProBook AICategory scope and CRM coverage, with ProBook's dispatch record stated plainly.FieldCamp VoiceThe platform underneath, sold on its own if you would rather design the call flow.
07 What it costs
Neither one publishes a price.
Both quote after a sales conversation. That is a normal enterprise motion, not a criticism — but it does mean the only way to compare the two on cost is to book two calls.
ProBook AI
Not published
No pricing on their site. Quoted after a sales conversation.
Sales conversation required
Avoca AI
Not published
No pricing on their site. Quoted after a sales conversation.
Sales conversation required
Jobber Receptionist
$29/mo
Add-on, charged on top of a Jobber plan.
Published publicly
IONOS AI Receptionist
$39–$99/mo
Three published tiers: $39, $69 and $99 a month.
Published publicly
Retell AI
From $0.07/min
Usage-based, billed per minute of call time.
Published publicly
FieldCamp AI Receptionist
ours
Custom
See pricing: custom to your team and call volume.
Quoted on request
The three published figures come from each vendor's own pricing page. One caution on the Jobber number: Google's AI Overview currently quotes the Receptionist add-on at $99 a month, while Jobber's own pricing page says $29. The vendor's page is the one to trust.
08 Questions
Asked and answered.
What is the difference between ProBook AI and Avoca AI?
ProBook AI is built around dispatch — assigning technicians, optimizing routes and filling the scheduling board, with published customer results measured in dispatcher headcount reduction. Avoca AI is built around the front office — answering every call, text and chat, booking jobs, running follow-up campaigns, and scoring and coaching CSRs. They overlap on answering and booking, and diverge completely after that.
Does Avoca AI do dispatching?
Avoca AI describes filling your board and a self-service scheduler, but does not publish technician assignment based on skills, zones or capacity. If dispatching is what you are buying for, ask about it directly in a demo.
How much do ProBook AI and Avoca AI cost?
Neither company publishes pricing. Both require a sales conversation. For reference, published pricing does exist elsewhere in this category — Jobber lists its Receptionist add-on at $29 a month on top of a Jobber plan, and FieldCamp AI Receptionist pricing is custom to your call volume. Note that Google's AI Overview currently quotes Jobber at $99; Jobber's own pricing page says $29, and the vendor's page is the one to trust.
Which one integrates with ServiceTitan?
Both do. Avoca AI holds a Certified App listing in the ServiceTitan marketplace and also names Housecall Pro and FieldRoutes. ProBook AI is listed in the same marketplace as an Integration partner in the Dispatch category, though its own site names no integrations. The difference is listing type rather than presence, so confirm the depth of each with the vendor.
Can you use both together?
In principle yes, since one is focused on the front office and the other on dispatch. In practice both want to be the system that handles the inbound call, so you would need to decide which one answers the phone and which one receives the booking.
Ask all three the same question.
Bring one real job and one real crew to every demo. Watch which technician gets picked, and make them explain why.